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Teaching English as a Foreign LanguageThe English Verb-Phrase

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This paper wants to stress how the language of advertisement influences our behaviour and our culture. Furthermore it also changes our way of communicating. While including paralinguistic and kinetic features it achieves communication more directly. Advertising by using a lot of non-verbal means focus on the product to sell and it also plays with language. English is used not only to sell product in the Anglo-American world, but, since it is an international language is used everywhere. In this essay some pieces of publicity are described in order to mark the different use of language for influencing people on a special object.